Day 3-Cinema, Couture and Ready to wear

References to follow up, as discussed in the lecture:

The film as Fashion show.

Face Off. Watch the first few minutes. Donna Karan.

Pulp fiction.

Patricia Field style led to designers fighting to get their clothes on the screen.

Past 10 years, people have become more aware of designers and fashion, this has been reflected in cinema. This knowledge has been enhanced by the internet. it is a free and democratic information source.

Gaultier. The fifth element.

Narrative. Chain of events. Cause-effect relationship in time and space. Adrian saw costumes as telling the story. Couturier’s prerogative is to create clothes as spectacle, but costume designer must serve the narrative. Couturiers can create narratives within their garment. Mae West Every Day’s a holiday 1936, Schiaparelli.

Hepburn had two trademark looks. The first; Young, bohemian. The second; European elegance. Hepburn is always in control. Not the 'dolly' of the designer.

Makeover movie. Joan Crawford. The bride wore red, Bette Davis. Now, Voyager. Audrey Hepburn. Sabrina, Funny face, My fair lady. 1970s Shampoo, Grease. 1980s Working girl. Pretty woman. Recent. Clueless, Miss congeniality, Legally blonde, She’s all that, The Devil wears prada. The Indian version of Emma.

Why does this idea of makeover relate so strongly to the female viewer? does it relate to the mindset of consumption established in the first lecture and reading, where we have been constructed to think that we always need more, to get clothes based on style, not function.

Audrey was not presented sexually. She was paired with much older men, seeming like a faher figure. This emphasised her child like quality. She is for women. ‘Growing up with Audrey Hepburn’ is good.

Audrey in Givenchy in Sabrina at the ball. Europe meets Hollywood, Europe wins.

60s was the last time fashion looked forward. Futuristic. Barbarella. Paco Rabanne.

2001 A space odyssey.

The Great Gatsby. Mia farrow.

Dolls by Kitano. Clothes by Yohji. Saw his role as subservient to the director.

Couture is now involved in mass marketing.

The women 1940. The fashion show had a New Look feel.

Think about films which contain fashion shows. ‘Blow up’