Brigitte grew up in a wealthy setting with a very fashionable, well connected mother. It is interesting that she rejected this feminine ideal. The origin of the 1950's feminine ideal stemmed from the postwar reclamation of femininity. It is interesting, that perhaps Brigitte felt that women had sufficiently explored overt femininity, and felt the need to move toward a more androgynous dress sense. Brigitte, however, compensated for her relatively androgynous dress, by highly sexualised feminine styling, with emphasis on a small waist, pointed breasts, long legs, and sultry hair and makeup.
Started a Childlike fashion revival, including gingham and broderie anglaise. Emblem of youth with overtly feminine dress +radical amrican youth clothes: james dean’s jeans. Beatnik Duffle coats.
Bardot’s generation had economic freedom, but not social, therefore used delincincy and cinephilia as outlets.
Her clothes: child like but ostentatiously sexualized.
Choucroute hairstyle combined invitation and defiance. Simultaneously said fuck me, and fuck you. ‘Bardot adopted and promoted fashion that liberated the body (and hair) from the constraints of rigid couture outfits, leaving behind bourgeois conventions.’ Simplicity and cheapness.
Rejected couture as ‘for grannies’ and promoted young designers. Bardot’s clothes easily reproducible, so she was the centre of fashion production and consumption change. Youth and joie de vivre.
Her ‘highly sexed behaviour lost its appeal in the permissive age, her fashion sense was no longer innovative.’
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